I left the building empty-handed. My card must have been picked up by someone. But it seemed to have become a needle in the haystack after the security guard of the teaching building and the supervisor of my dormitory told me that no one turn in any student card . I had my dorm telephone number written in the back of the card, but no one called. I remembered telling this detail to my friend without any worries when having lunch 20 minutes earlier. She gave me a surprised look. “You believe anyone in this day will return… but maybe they will…” I had not been worried about my card really because I always relied on the kindness of strangers. But I made a fool of myself. Maybe not, but i didn't know.

People are becoming cold and critical these days, but I seemed to be still clinging on their kindness. Last night we went to circulate “ENGLISH CHANNEL” to every dormitory. Though tired, I was swept over by a thrill of excitement: it is time to share our achievement with all the other schoolmates. Bearing in mind the potential rejection and their mindless action of throwing away the newspaper before other students in the dorms could have a touch of it, I tried to be cheerful as I knocked on the doors and placed the newspapers into their hands. No doubt that I had confidence on the fruit of our painstaking effort, but people could refuse to read your newspaper simply because they had the heady bias, projecting that you are a bunch of empty-headed people trying to show off.

I had compromised once. I had retreated from the expectation for our readers and took satisfaction from sending the newspaper to my friends and relatives, who were the only people I was sure that would read my newspaper with their heart. But later, I recognized my calling: to make the newspaper even more worthy of its readers and the need to popularize it. Thus the ambitious promotion campaign for the newspaper was born.

With the help of Junwei and fellow brother Wade, I finally designed three posters that I felt sure would capture the eyes of students. I thought if I could creatively market it, people would at least have the curiosity  to read it. Although they were not professionally designed and could hardly be called advertisement, they were cute and reader-friendly,  which would reduce the hostility towards the newspaper. I had such a hope for the promotion campaign that I got furious when I saw the posters for the Case Study Contest of Corporate Culture covered my three A3 posters in front of Suiyue Canteen. I don’t understand why they post five posters which are the same in order to block others’ promotion. A flash of rebellion to tear off the posters crossed my mind. But I didn’t. Worst still, due to the complexity of posting the ads according to my special request, there was a lot of confusion for the posters posted in the dorm buildings. The feedback I got from a lot of students let me down. They said they didn’t even see any one of the posters.

 Anyway, life is a joke. My posters is a joke, too. That is exactly my intention. People tend to be tense, so do a lot of posters. I have just played a game, I will play more games like this in the future. Because the best way to fight life’s cruelty is to laugh at it.